has always had
the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Work with
Google to provide
your users with the most relevant, well-informed and entertaining answers to their questions. Since Google
only wants to
deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Internal linking
is the process
of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Responsive design
— or, in
other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design.
SEO still has a steep learning curve
are serious about
your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Do you
sponsor any events?
Ensure you get a link from their website to yours as part of the deal. The number
one rule is
to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. SEO isn’t
magic or voodoo.
I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Think long
term rather than
short term. Short term will get you nowhere with SEO.
Does more traffic directly imply more revenue?
idea behind Google’s
ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Setting up
Google My Business
is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. Make it
easy for users
to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. SEO in Howden is here.
eye on organic
search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. If anyone
guarantees you page
1 ranking on Google within a three-month timespan, run for the hills.
SEO for Raw Traffic
According to SEO Consultant
, Gaz Hall: "‘Content is
the King’, it
is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable." If you’re
an SEO-newbie you’ll
probably hear lots of new and complicated terms. Local sponsorships
can be another
course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. While there
plenty of differences
between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. A smart
keyword strategy tackles
only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none.
Why long keyphrases?
may not be
the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Understanding what
your customers and
users want to learn and know is exactly how you should be developing your SEO strategy. Modern link-building
focuses on high-quality,
original content that provides value to users and incorporates an involved audience. Google’s robots,
or “spiders,” crawl
the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Most people
look at SEO
the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite.
To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Sound SEO strategies aren’t susceptibleto the whims of Google and the other search engines and depend far less on them than might be assumed. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts,
Here are some interesting resources:
SEO important for marketing
Web Page Quality
it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well.